| How
to Increase the Page Rank of Your Web Site
and Attract More Visitors
Google's Toolbar PageRank
feature is used to determine the quantity and quality of the
sites pointing to your own. If there are no other sites that
point to your own site it'll be difficult to get high rankings
in the search engines.
The toughest competition are the top 20
sites that contain the main keywords you use in your web copy
and people enter in the search engines.
PageRank Explained
http://www.google.com/technology/
Google interprets a link from page A to
page B as a vote, by page A, for page B. Google looks at more
than the sheer volume of votes, or links a page receives;
it also analyzes the page that casts the vote. Votes cast
by pages that are themselves "important" weigh more
heavily and help to make other pages "important."
A page that links to many pages with high PageRank it receives
a high rank also. If there are no links to a web page there
is no support for that page.
How to Check Google Page Rank for
Your Web Site
Google's Toolbar PageRank
toolbar.google.com
This tool displays a visited page's PageRank
(PR) as a number between
0 and 10 on a thin green line. The higher the green line the
higher the page rank for that page. For example Google has
a page rank of 10 which is the highest your site can attain.
Google updates its PageRank continually and continuously.
It exports new backlinks, PageRank, or directory data approximately
every three months.
The Google Toolbar can be obtained free
of charge for Firefox and Internet Explorer.
How to Increase Your Page Rank by
Optimizing Site Design
One highly effective method for attracting
more web traffic is to first optimize the design of your web
site. This will increase your page rank because search engines
love sites that have clean code, are fast loading and contain
lots of well written content. This ultimately results in gaining
traffic which leads to more sales, a sign you have developed
a profitable web site.
10 factors to include in your
web site's design that will increase page rank:
1. Do the necessary keyword research
so your web copy is filled with words that visitors enter
in the search engines. Weave these words throughout the content
of your web site.
2. Create meta tags that include
your targeted keywords. Make sure you write an attractive
description for your description meta tag. It's what visitors
will read first when they have find your site in the search
engines. If the description does not capture your visitors
attention immediately you will lose your visitor to a competing
web site.
3. Create a meaningful Title tag.
The title tag is what visitors will see at the top
of the browser window when your site first appears. It is
the most important tag to consider when designing your web
site. Place your main keywords at the beginning of the title
tag. Don't place you site's name first. Most visitors will
not be searching for your site name. They find you with the
keywords they entered in the search engines.
4. Use heading tags for the headings
and sub headings of your web site content. Incorporate
your keywords in these tags. Search engines give a little
more weight to these tags. They also grab your visitors attention
faster than normal text.
5. Name files using your targeted
keywords. When naming your css, image, javascript
files etc, include your targeted keywords. Don't overdo it
by using the same keywords for every file. It may be flagged
as keyword spamming by the search engines.
6. Include keywords in page and
directory names. Instead of giving your pages generic
names, be creative and incorporate keywords in their urls.
Let me give you an example:
If your site carried several pages of different
types of
t-shirts, instead of naming your pages:
www.domain.com/shirt1.html www.domain.com/shirt2.html
rename them:
www.domain.com/custom-t-shirt.html
www.domain.com/spanish-t-shirt.html
This will help the search engines to identify
the keywords in your page url. If a site owner links to this
page you will benefit by already having your keywords in your
we page address.
7. Use keywords in your link text.
If the links on your page have relevant keyword text in them,
your page will receive higher rankings in the search engine
results than those sites that don't.
For example, a link on your site (or from
another site pointing to yours) with the text "custom
t-shirt" will cause your site to be listed earlier if
a visitor searches for "custom t-shirt" than if
the link simply said "click here."
8. Optimize your images.
Try to avoid using images to display important names, content,
or links. Search engines don't spider images only text. Use
ALT tags if any of the main content on your web page can't
be formatted in regular HTML.
9. Create external files.
Instead of loading your site with lots of css or javascript
code, place all the code in an external file between your
header tags. This will drastically reduce the load time of
your pages and allow the search engines to easily spider your
site.
10. Create lots of attractive content.
Web copy that is well written will naturally attract
visitors. Site owners reading your content will naturally
want to link to your site without even asking for a link back.
Tip
Avoid using templates for the design of
your site unless you are not worried about getting high rankings.
This is because they are often not optimized for the search
engines i.e. contain proprietary code, don't validate for
correct html, and are slow loading. Get a customized design
so you can optimize it during its development. This will help
increase your page rank as you market your to the search engines.
© 2007 Herman Drost - All Rights
reserved
http://www.iSiteBuild.com
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